PHYTOWELL BEAUTY
Empowered by nature, true to yourself.
Phytotherapy × Well-being
Guided by the natural wisdom of plants, we gently nurture harmony between body and mind.
For women who move through life’s daily changes with softness, strength, and authenticity.
Born from years of understanding and caring for women’s bodies and emotions,
Phytowell Beauty is a brand created by women, for women.
Through the power of phytotherapy, we help women reconnect with their natural rhythm and radiance,
and rediscover the joy of living in balance with nature.
A new kind of care—one that brings calm, balance, and fulfillment from within.
Phytotherapy × Well-being
Guided by the natural wisdom of plants, we gently nurture harmony between body and mind.
For women who move through life’s daily changes with softness, strength, and authenticity.
Born from years of understanding and caring for women’s bodies and emotions, Phytowell Beauty is a brand created by women, for women.
Through the power of phytotherapy, we help women reconnect with their natural rhythm and radiance, and rediscover the joy of living in balance with nature.
A new kind of care—one that brings calm, balance, and fulfillment from within.
OUR VALUES
Guided by the wisdom of phytotherapy, we select our ingredients with care, drawing on both the traditional qualities of botanicals passed down through generations and insights from modern research.
Beyond sensorial comfort alone, we also value the integrity and trust behind every carefully chosen ingredient, pursuing natural care designed to support everyday well-being.
We see beauty not only in outward appearance, but in the balance nurtured within.
Through scent, texture, and the gentle energy of plants, the senses are softly awakened,
allowing body and mind to gradually unwind.
With each deeper breath, the quiet joy of living in harmony with nature returns to everyday life.
When daily care becomes a small moment of pleasure, it becomes something precious — a time to care for yourself.
Our key ingredients are organic herbs, full of natural vitality. We carefully choose plants grown in harmony with nature’s cycles and formulate to draw out their beneficial properties to the fullest. We are committed to creating products that are gentle to both skin and planet.
PHYTOWELL BEAUTY’s botanical ingredients are cultivated on an Organic JAS-certified farm in Nagano, blessed with clear air and pure water.
Within a natural ecosystem where insects and microorganisms coexist, herbs & medicinal herbs grow healthily and are carefully harvested, then processed in a way that preserves the unique beauty and character of each ingredient.
Our formula are
Free From
Alcohol
Synthetic Fragrance
Synthetic Colorants
Petroleum-Derived Surfactants
Mineral Oil
Silicones
Sulfates
Conventional Preservatives (Parabens, Phenoxyethanol)
OUR STORY
| Phytowell Beauty Founder Hiroko Mano |
My Journey with Skin, Wellness, and Healing
For as long as I can remember, I have been in conversation with my skin.
Since childhood, my skin has been highly sensitive—easily affected by the seasons, environment, and the balance of body and mind. As I moved through the changing rhythms of womanhood, I experienced many moments when both my skin and emotions felt unsettled.
While dealing with atopic dermatitis, eczema, housewife’s eczema, irritation, feminine discomforts, and other recurring sensitivities, I searched for different paths to healing. That journey led me to Aromatherapy, Ayurveda, and holistic approaches that honor the power of nature.
Captivated by the energy and fragrance of plants, I traveled to South India to study Ayurveda and pursued professional training in aromatherapy, deepening my understanding of botanicals and the art of healing.
During this time, a simple experience changed everything. My husband’s persistent athlete’s foot was completely resolved with an old home made heartleaf tincture that had been stored at my family home. It inspired me to look again at Heartleaf (Houttuynia cordata)—a plant long treasured in Japan’s traditional herbal culture.
As I researched further, I discovered not only the wisdom passed down through generations, but also the growing body of modern botanical research supporting its properties. That became a turning point for me.
In the midst of busy lives, many women experience physical and emotional changes that cannot always be controlled—yet continue moving forward with strength and grace.
I wanted to create something that could stand beside them. Something that offers moments of harmony, comfort, and reconnection through the power of plants.
From that vision, Phytowell Beauty was born in 2026.
Guided by the wisdom of phytotherapy and informed by science,
Phytowell Beauty is devoted to helping women live gently, confidently, and true to themselves.
Hiroko Mano
Founder, Phytowell Beauty
| Profile Born in Japan, French-raised. Beauty-trained, Plant-guided. After completing a one-year exchange program at a U.S. state university, she graduated from a French engineering school. She later returned to Japan and obtained a national beautician license to support her family’s beauty business with over 100 years of history. Working as a hairstylist, makeup artist, and esthetician, she developed a holistic understanding of beauty as something that embraces appearance, body, and emotional well-being. She then built extensive experience in leading international and Japanese cosmetics companies, working across product development—from concept building and branding to formulation and sensorial experience. Guided by years of experience and a deep belief in the healing power of plants, she founded Phytowell Beauty in 2026. |
| Credentials Certified Herbal Coordinator Certified Femcare Specialist |
OUR STORY
| Phytowell Beauty Founder | Hiroko Mano |
My Journey with Skin, Wellness, and Healing
For as long as I can remember, I have been in conversation with my skin.
Since childhood, my skin has been highly sensitive—easily affected by the seasons, environment, and the balance of body and mind. As I moved through the changing rhythms of womanhood, I experienced many moments when both my skin and emotions felt unsettled.
While dealing with atopic dermatitis, eczema, housewife’s eczema, irritation, feminine discomforts, and other recurring sensitivities, I searched for different paths to healing. That journey led me to Aromatherapy, Ayurveda, and holistic approaches that honor the power of nature.
Captivated by the energy and fragrance of plants, I traveled to South India to study Ayurveda and pursued professional training in aromatherapy, deepening my understanding of botanicals and the art of healing.
During this time, a simple experience changed everything. My husband’s persistent athlete’s foot was completely resolved with an old home made heartleaf tincture that had been stored at my family home. It inspired me to look again at Heartleaf (Houttuynia cordata)—a plant long treasured in Japan’s traditional herbal culture.
As I researched further, I discovered not only the wisdom passed down through generations, but also the growing body of modern botanical research supporting its properties. That became a turning point for me.
In the midst of busy lives, many women experience physical and emotional changes that cannot always be controlled—yet continue moving forward with strength and grace.
I wanted to create something that could stand beside them. Something that offers moments of harmony, comfort, and reconnection through the power of plants.
From that vision, Phytowell Beauty was born in 2026.
Guided by the wisdom of phytotherapy and informed by science,
Phytowell Beauty is devoted to helping women live gently, confidently, and true to themselves.
Hiroko Mano
Founder, Phytowell Beauty
| Profile | Born in Japan, French-raised. Beauty-trained, Plant-guided. After completing a one-year exchange program at a U.S. state university, she graduated from a French engineering school. She later returned to Japan and obtained a national beautician license to support her family’s beauty business with over 100 years of history. Working as a hairstylist, makeup artist, and esthetician, she developed a holistic understanding of beauty as something that embraces appearance, body, and emotional well-being. She then built extensive experience in leading international and Japanese cosmetics companies, working across product development—from concept building and branding to formulation and sensorial experience. Guided by years of experience and a deep belief in the healing power of plants, she founded Phytowell Beauty in 2026. |
| Credentials | Certified Herbal Coordinator Certified Femcare Specialist |
