HERBS
For centuries, herbs and medicinal plants have been cherished in cultures around the world.
By incorporating them into daily life, people have long discovered their benefits and natural gifts.
In modern times, ongoing research has brought greater understanding, with studies continuing to explore and support the properties of plants. Discover the herbs and botanicals that inspire Phytowell Beauty.
Heartleaf
(Houttuynia Cordata)
Known as one of Japan’s three most celebrated traditional folk herbs, Heartleaf (Houttuynia cordata) is a resilient plant that grows widely throughout North Asia.
Revered for its many traditional uses, it has long been known as “Juyaku,” meaning “ten medicines,” a name that reflects the value historically attributed to this remarkable medicinal herb.
Recent botanical research has identified compounds found in heartleaf, including flavonoids and decanoyl acetaldehyde, which are associated with supporting antibacterial and soothing properties.
In particular, distilled water from heartleaf leaves has attracted attention in research for showing inhibitory activity against fungi such as Candida.
Tea Tree
(Melaleuca Alternifolia)
Often referred to as a versatile botanical remedy, Tea Tree has been valued for generations by the indigenous Australians, who traditionally used it for burns, cuts, insect bites, and various everyday skin concerns.
Its powerful purifying properties have been widely studied in modern research, drawing attention for its antibacterial and antiviral activity.
Cica
(Centella Asiatica)
Known today in Korean beauty as CICA, this celebrated herb is none other than Centella Asiatica—a botanical long treasured in traditional herbal practices and often referred to as Tiger Herb.
Historically used for centuries to soothe and care for the skin, it is said that tigers would roll in the plant to comfort their wounds, giving rise to its iconic nickname.
Now widely recognized for its skin-conditioning and calming properties, Centella Asiatica continues to be valued in modern skincare around the world.
Red Clover
(Trifolium Pratense)
Rich in isoflavones, with levels said to be 10 to 20 times higher than those found in soybeans. It is known for supporting the skin’s natural production of collagen and hyaluronic acid, helping to maintain firmness and smoothness while caring for the appearance of fine lines.
